Heritage by Twinings

Heritage by Twinings was created as a reaction to the mass-marketed and mass-produced products of modern society. It finds its roots in traditional British culture and the ceremony of teatime.

 
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Logo Mark

The Heritage by Twinings mark was designed specifically to work alongside the existing Twinings & Co. logo as well as on its own.

 
 
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Branding Collateral

Inspired by the notched tag on teabags, the branding collateral inspires conversation with it's unique shape.


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Packaging Design

The most prominent feature of the packaging is the label that is filled out by hand and affixed to each piece individually by the shop.


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Print Campaign

For the "We/You" Campaign, two print magazine spreads push the handcrafted nature of the products, but through the lens of the customer experience and the moments shared over tea.


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Blending Studio

The cornerstone of the project is the addition of a dedicated blending studio to original Twinings shop in London. This would be a place where Guests could experience tea in it's most refined form with master tea blenders.