Andaz Indian Restaurant & Bar

Inspried by the bold geometry of the American Art Deco period merged with the distict letterforms characteristic of traditional Indian handlettered signs, I began with a consistent grid and built each letter from the ground up.

 
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Logo Mark

Inspried by the bold geometry of the American Art Deco period merged with the distict letterforms characteristic of traditional Indian handlettered signs, I began with a consistent grid and built each letter from the ground up.

 
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Branding Collateral

The extensive menu is typeset minimally and the bold logo as been layered behind the type as a graphic element.

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