I began my academic career at the University of Florida tracking to be America's Next Top Orthodontist (I know—right?), but after a major shift, I found myself in the graphic design program. I split my time between coursework in theatre and theatre production, art history, and more analogue mediums of design such as bookbinding and printmaking in addition to my graphic design studios.
After graduation, I spent some time working for Apple, inc. where my co-workers and guests taught me efficiency, customer service, and every possible way to break an iPhone.
For the past several years, I have been working as a freelance art director working various with clients in the advertising industry and quite literally selling magic with the Walt Disney Corporation.
My creative approach is to go beyond what is expected and look at each tactic as part of a larger whole—creating work as a unified system working closely with my client to deliver a result that will be worthy of the prime spot on grandma’s refrigerator.